The Fine Art of Digital Printing Workshop at Hallmark

Register | Date & Location | Schedule | Reception | Lab | Accomodations | Respond | Prepare | Read | Look | Print | Bring | Plan to

Register   <back to top>

Enroll now! The first FADP workshop filled in 72 hours. Your space is reserved with your payment of $1,495. This amount is refundable (less the $50 processing fee) only if your space is filled by another participant (from our wait list or your assigned replacement). Participants are responsible for covering their own transportation, lodging, and food.

Date and Location   <back to top>

July 21-25, 2008

241 Millers Falls Road

Hallmark Institute of Photography
Turner Falls, MA 01376

(413)863-2478

There is a public parking lot next to the campus.

See this url for directions and Hallmark's site for more information.
www.hallmark.edu/location/

Workshop Schedule   <back to top>

Opening reception Sunday 5-7:30 pm
Class runs from 9-5 pm Mon-Fri
Lab will open from 8 am-11 pm Mon-Thu
Lunch is provided on site

Opening Reception   <back to top>

The Sunday night reception will be from 5-7:30.  Please check back in the next few weeks for more information.

Lab   <back to top>

• Lab and materials are provided.
• Computers are Macintosh OSX running CS3 (Photoshop and Bridge) and Lightroom 1.1.
• Every two participants will share one 2400 printer. One large format printer will be shared by the entire group.
• Papers include Epson UltraSmooth Fine Art and Epson Luster. (If you want to use other substrates, bring them.)

Accomodations   <back to top>

Make your own travel and hotel reservations. Use the name Hallmark when you make your reservation.

Hampton Inn and Suites
184 Shelburne Rd.

Greenfield, MA 01301

Phone: 413-773-0057
hamptoninn.hilton.com

Poetry Ridge
55 Stone Ridge

Greenfield, MA 01301
Phone: 413-773-5143
rkotours.com

The Brandt House

29 Highland Ave.

Greenfield, MA 01301
Phone: 800-235-3329

brandthouse.com

Respond   <back to top>

No later than July 11 …
Email jpc@johnpaulcaponigro.com

1. Register
2. RSVP to the Sunday reception – 5-7:30
3. Alert us if you have any dietary restrictions (vegan, vegetarian, kosher, lactose free, gluten free, etc …). If we don’t hear from you by July 11 we’ll assume you have none.
4. Send us your cell phone number, in the event we need to contact you while we are in Turners Falls. When you send this information, indicate if you do not wish this information to be released to other participants at the beginning of the week.

Prepare...   <back to top>

• Make sure you’re comfortable with Photoshop. We will be using CS3 (Lightroom 1.1 is optional). While we will demonstrate in CS3; you’re not expected to be up to speed on new features.
• Make sure you’re comfortable with the Epson driver.

Read...   <back to top>

Optional reading is helpful.

• See John Paul’s online Library at www.johnpaulcaponigro.com.
• The first 12 chapters of John Paul’s book Adobe Photoshop Master Class (Copies are hard to find on amazon.com.)
• All of Mac’s Nash Editions: Photography and the Art of Digital Printing (Copies are easy to find. Order signed copies through Mac at mac@nasheditions.com.)
• Martin Evening’s Photoshop for Photographers CS2 or CS3
• Scott Kelby’s Photoshop CS2 or CS3 for Photographers
• Katrin Eismann Photoshop Restoration & Retouching 2nd Edition
• Ben Wilmore’s Getting Up to Speed CS3 and/or CS2

Look...   <back to top>

Increase your visual vocabulary by looking at what others have done for both image and print quality. Visit galleries and museums.

Print... <back to top>

This is optional. Download and print the following target on your printer with your preferred choice of substrate. Larry Baca will build you a custom profile specifically for your printer during the workshop, which you can use when you return from the workshop.

Instructions (download PDF)
Target (download ZIP file)

Bring...   <back to top>

• At least a dozen digital files from your archive. We'll review how files are set up. We strongly encourage limiting file sizes. Maximum recommended print size is 23.5 x 35 inches 2 300DPI.
• RAW files or 16-bit scans for processing during the week.
• A few prints. We'll review print quality. Also be sure to include a print as well as your optimized file for that image. It’s useful to include what you learn into an existing, familiar image and at the weeks end – compare the before and after!
• A portfolio or collection of your work in any media or form (printed or electronic). Seeing your body of work will help us direct you to the techniques and resources you need individually.
• Removable media. (CDs take time to burn. Portable hard drives are highly recommended.)
• (Optional) Printed printer targets for building a custom ICC profile for your printer (see above).
• (Optional) A camera. There will be no time scheduled for shooting during the workshop but you may want to shoot before and after hours.

Plan to...   <back to top>

• Spend hours in the lab mastering digital printing and Photoshop.
• Leave with finished prints.
• Break bread, drink wine, and have long conversations at fine local establishments.

We look forward to meeting and working with all of you!

—John Paul and Mac